The Demand Revolution - How Smart Companies Can Create Value from Sustainability (Management on the Cutting Edge)

The Demand Revolution: How Smart Companies Can Create Value from Sustainability (Management on the Cutting Edge)



https://FreeCourseWeb.com

English | October 8th, 2024 | ISBN: 0262049325 | 256 pages | True EPUB | 1.31 MB

How consumer desire for sustainability is powering the first demand-driven, transformative megatrend—and how business leaders can make the most of this important moment.

Sustainability is rocking the business world as profoundly as any global trend of the past, from electrification to digitalization. But unlike previous revolutions, this one is being driven by consumers, for whom environmentally sound practices matter as much as price, quality, and brand. In The Demand Revolution, Andreas von der Gathen, Nicolai Broby Eckert, and Caroline Kastbjerg offer a strategic framework for winning these consumers—and taking advantage of the vast commercial opportunity presented by sustainability as the first demand-driven, transformative megatrend.

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