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Description:
Producer's Boot Camp - Producing Commercials & Shorts Like a Pro
If you’re looking to produce commercials for the world’s leading brands and their ad agencies, you’ll need to know the basics of commercial budgeting! I've spent the last 15+ years as a line producer and executive producer at world class production companies such as @radical media, Villains, Picrow and INVADER, among others. I've overseen spots ranging in budget from $30k to well over $1,000,000 for Top 100 Agencies and Fortune 500 brands. Whether you’re just starting out or wanting to take your existing production business to the next tier, this class is for you. Learn how to complete an AICP budget, land work and maximize your profit on each production. After this class, you will have a solid understanding of the strategies and tactics it takes to budget a commercial or branded short ranging from $20,000 to $1MM plus. A basic understanding of filmmaking and Microsoft Excel will be helpful, but not required. And if your eyes glaze over at just hearing the word“spreadsheet" don’t worry! We’ll be talking mostly big concepts, which you’ll be able to use whether you’re shooting in the US or Lichtenstein. You will need spread sheet software; Excel is strongly recommended. An AICP actualizing plugin—Hot Budget, Pont Zero, etc.--is also very helpful, but NOT required. By sharing your completed project with other rising producers here, you’ll be able to foster relationships, get feedback and swap tips. Ready to dive in?
